You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Shashank Tripathi.
ANA has found 1 results for you, in 125 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The Kabuki dilemma

Contemporary brand building is no longer a one-way street where organizations vie for consumers' trust and action, but a dynamic, interactive process of conversation between brands, consumers and other stakeholders.Branding such knowledge assets...

Catalogue: Asia Pacific 2004
Authors: Shigeo Okazaki, Sean Corcoran, Shashank Tripathi
Company: Dentsu Macromill Insight
March 28, 2004
×

Citation

Okazaki, Corcoran and Tripathi (2004a, March 28). The Kabuki dilemma. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-kabuki-dilemma